Private Label, Without theCookie-Cutter
Partner with a lab that actually builds around your brand instead of slapping your name on a generic formula. We design, blend, and fill high-performance automotive detailing chemicals that are truly yours.
Private label at Armour Blending Group is not a shortcut sticker program. Every product we manufacture starts with performance goals, not a catalog of stock formulas. Whether you’re launching your first core line or scaling an established brand, we help you build custom liquids and then put them into the packaging that fits your story.
Private Label vs White Label
What’s the Difference?
A lot of manufacturers talk about “private label” when they really mean white label. White label usually means you’re buying a generic, pre-made formula that’s sold to a lot of different brands with minor tweaks to the label or fragrance. It’s fast, but you don’t truly own what’s in the bottle, and you’re often locked into whatever performance and pricing that formula allows.
At Armour Blending Group, we don’t offer true white label. We offer private label based on custom formulation and tailored chemistry. That means no public “house formula” catalog and no off-the-shelf mystery liquids. You get a product that’s designed around your brand, your customers, and your goals.
- No stock formulas
- No generic “slap your label on it” products
- Custom chemistry built for your brand
- Clear IP structure and long-term support
Private Label, Built on Custom Formulation
Our private label program is built on custom chemistry and long-term relationships. We start with where you are right now: maybe you have a product you love and want improved, or maybe you’re starting from a clean sheet. From there, we develop or refine a formula, test samples with you, and then scale it into repeatable production.
You can choose to have Armour Blending Group own the formulation and simply manufacture under your brand, or you can invest in Client-Owned IP and own the formula itself. Either way, your customers see your brand on the label and consistent, dialed-in performance in the bottle.
Specification
Define performance, price point, and use case
Formulation
Custom formulation or reverse engineering starting point
Testing
Bench samples and feedback loops
Production
Scale-up, batching, and quality checks
Delivery
Bulk or fully bottled finished goods
Minimum Batches and Bulk Options
We are set up as a manufacturing partner, not a hobby bottler. To keep quality high and costs
realistic, our private label program starts at true production quantities.
Minimum batch size for private label production:
– 55-gallon batch per formula
Bulk sale formats for in-house bottling:
– 55-gallon drums
– 275-gallon IBC totes
– 330-gallon IBC totes
You can take delivery in bulk and handle all filling in-house, or let us handle down-filling
into retail-ready packaging for you.
Turnkey Solutions: From Tank to Shelf
If you don’t want to deal with filling lines, mess, and labor, we can deliver your products ready to sell. Once your formula is approved, we can down-fill your product into gallons and retail bottles, apply labels, and palletize everything so it’s ready for your warehouse or fulfillment setup.
Turnkey down-filling options:
– 1-gallon containers
– 16 oz and 32 oz bottles
Gallon options:
– Natural / transparent
– Black
– White
16 oz / 32 oz packaging:
– Multiple bottle shapes available
– Color options for bottles, depending on availability Matching caps, sprayers, or specialty closures
Labeling:
– Client-supplied labels or ABG-coordinated label production
– Single or multi-label layouts (front / back / neck, etc.)
Silent manufacturer orvisible partner
Some brands prefer to keep their manufacturing completely behind the curtain. Others want to highlight that their products are blended by a specialist lab. We’re comfortable with both. If you want us to be a silent partner, we stay in the background, manufacture to spec, and protect your brand as if it were our own.
If you want a visible partnership, we can support that too – from “Formulated and Manufactured by Armour Blending Group” callouts to co-branded content, training, or behind-the-scenes footage of your products being made.
- Full white-glove manufacturing, completely behind the scenes
- Optional “Formulated by Armour Blending Group” callouts
- Content-friendly: video/photo opportunities of your products being blended and bottled
- Strict confidentiality and NDA protections available
Ready to build behindthe scenes
We are not the right fit if you’re just looking to slap a logo on a generic soap. Our private
label program is designed for brands that care about building a real line of products with a long-term manufacturing partner.
- Detail brands that want differentiated, high-performance chemistry
- Shops and studios ready to launch or grow their own in-house line
- Brands willing to commit to production-level minimums (55 gallons and up)
- People who value transparency, clear communication, and serious product development
Ready to Build Your Private Label Line?
If you’re ready to talk about real volumes, real performance, and a manufacturing partner that
cares about what’s in every bottle, we’d love to connect. Share a bit about your brand, your
current product lineup, and what you’re looking to build next.