Reverse engineering is useful when you can point to something and say “this is in the ballpark.” Maybe you like the cleaning power but wish it rinsed cleaner, or you love the foam but want something more concentrated. By starting with a known product we can benchmark how it behaves, what it does well, and where it falls short for you.
From that baseline we design a new formula that captures the strengths of the original while addressing its weaknesses. The goal is to end up with something that feels familiar in use but clearly belongs to your brand